Ibanez Wiki
BBM1 with Union Jack sunburst design Red copyright sprite.png

The BBM1 is a solid body electric guitar made for Hoshino Gakki and sold under the Ibanez brand. It is a signature guitar of Ben Bruce of the English metalcore band Asking Alexandria. It was produced in Indonesia.

The BBM1 is based on the Fender Telecaster-styled FR series. It was introduced in 2013 alongside the CLM1 for Bruce's bandmate, Cameron Liddell.

The guitar features a mahogany body bolted to a maple neck with a 24-fret rosewood fingerboard with dot position markers. Components include dual Ibanez Infinity humbucking pickups, a Tight End fixed bridge and a kill switch mounted on the body above the fretboard which allows the player to instantly mute the guitar's output. A certificate of authenticity signed by Bruce was included with each guitar.

Bruce said of the guitar, "[m]y BBM is one of the most comfortable guitars I've ever played. In my opinion in order to sound great, you have to feel great whilst playing and the BBM feels like second nature when it's in your hands. This guitar sings like Michael Jackson and plays better than an athlete on steroids. The BBM is capable of delivering perfect tones whilst effortlessly switching between heavy distortion and warm cleans, I couldn't be happier with it."

The BBM1 was discontinued after 2015. As of 2018, no other Ben Bruce signature model has been produced.


Specifications for BBM1
Model name: BBM1
Year(s) produced: 2013–2015
Sold in: Worldwide
Made in: Indonesia
Finish(es): Gray sunburst over Union Jack design
Body type:
Solid body
Body material:
Neck joint:
Tight-End fixed
Knob style:
Knurled metal dome
Hardware color:
Cosmo black
Neck type:
Wizard III
Neck material:
3-piece maple
Scale length:
648mm/ 25½"
Fingerboard material:
Fingerboard inlays:
White dot
24 / jumbo
Black plastic
Machine heads:
Ibanez die-cast
Electronics/ Strings
Pickup configuration:
Bridge pickup:
Ibanez INF4 (H) passive/ ceramic
Neck pickup:
Ibanez INF3 (H) passive/ ceramic
Master volume / 5-way lever pickup selector / kill switch
Output jack:
¼" stereo barrel (side mounted)
Factory tuning:
1E,2B,3G,4D,5A,6D (Drop D)


Asking Alexandria's Ben Bruce & Cameron Liddell discuss their BBM1 and CLM1 signature models